TuneCore’s research reveals that around 27% of the surveyed artists have embraced AI music tools. Among this segment, 57% have utilized AI for generating artwork, 37% for creating promotional assets, and 20% for enhancing fan interaction.
As 2023 unfolds, artificial intelligence technologies have taken center stage in the music industry’s discourse. Notably, a growing cohort of musicians is actively engaging with these AI tools, seeking to harness their capabilities to elevate their music and creative activities.
The study revealed that 35% of respondents showed interest in using generative AI in their creative process, with a particular emphasis on marketing and promotion, attracting 31% of the respondents.
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In his remarks, Denis Ladegaillerie, the Founder and Chief Executive Officer of Believe, emphasized…
“Generative AI and AI will open a new age of Creativity and Discovery, and transform in a positive manner every aspect of our partnerships with artists and the way we partner with digital music services. This is why it is essential that our strategy as a company is aligned with that of our artists: that of a responsible approach to AI and to the exciting opportunities and future use cases that we will develop as a core part of our mission to serve all artists, at each stage of their career, with respect, fairness, expertise and transparency. These fundamental values have defined the 4 Responsibility principles that we will use to assess each AI and Generative AI opportunity: consent, control, compensation and transparency.”
In her comments, Andreea Gleeson, the CEO of TuneCore, highlighted…
“As AI continues to be a conversation topic across creative industries, we sought to engage directly with independent artists to determine their awareness of AI and how they’re most interested in engaging with it. TuneCore’s main priorities lie in the interests of our artists, so the responses to this survey will help us enable them to utilize AI on our platform with consent, control, transparency, and fair monetary compensation.”
The commonly held stereotype about the music industry’s adverse reaction to disruptive technologies is challenged by these studies, which present a more nuanced picture, particularly highlighting individual musicians’ diverse perspectives.
The interest and participation of artists in creative AI tools are on the rise, as they recognize the positive potential of these technologies. Simultaneously, this active involvement also shapes their concerns about potential negative implications, warranting careful attention and consideration.
Image Credits: © Possessed Photography @possessedphotography | Unsplash